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What You Should Know About the History of Genesis Motors

One of the newest brands in the luxury vehicle industry is Genesis Motors. Despite their relative newness, they’re already making a name for themselves. The very first Genesis was a luxury concept vehicle meant for Hyundai, the prominent South Korean manufacturer. That came about in 2003, but the first Genesis model wasn’t introduced into the lineup until 2007-four years later.

By 2013, the second generation Genesis came out. Two years after that, several designers from automobile powerhouses Audi, BMW and Lamborghini got together to found and formally launch Genesis as its own entity.

Genesis 2015-present

As a a brand, Genesis was primed for sales in China, the Middle East, South Korea and the United States. By 2020, Genesis had four luxury vehicles out: a single SUV and three sedans. In late 2021, a compact SUV was released as a 2022 model. There are also rumors of a full electric coupe coming out soon.

Given its distinct body lines, grills and headlights that are unmistakably Genesis, it draws from a variety of luxury brand designs including Lamborghini and Bentley Motors. With the main competitors being BMW, Mercedes-Benz and Lexus, it’s important for Genesis to continue pushing out classy, gorgeous vehicles at a welcoming price point that allows the client base to go beyond the top 3%.

In 2020, Genesis saw a hallmark year come to life. They took the top spot in the Vehicle Dependability Study in long-term quality; they also got #1 for the fourth year in a row running by JD Power. At present, Genesis is the only brand across the whole industry that can boast IIHS Top Safety Picks on their vehicles. They also got approvals for their Good Design award. While they didn’t win the North American Car of the Year Award 2020, they were certainly a strong competitor.

A great accent to these beautiful vehicles, of course, is a personalized touch. While they already come with amazing interiors and the like, there’s still room for personalization. Changing the colors of seat belts, for example, would add a unique pop of color and will go a long way.

Genesis is on the rise. The name, which means beginning, highlights the new and exciting ideas that this brand has brought to the car industry. there’s no doubt that there will be good quality, affordability and elegance as they add more to their lineup of vehicles.

Color Seat Belts

Thanks to technological advancements, there’s no need to replace seat belts as a whole or go for ages without them for personalization. There’s also no need to deal with messy paint or dyes, either. Taking on a color seat belt will go a long way; there are many hues to pick from, including but not limited to:

  • Yellow
  • Turquoise
  • Purple
  • Pink
  • Orange
  • Green
  • Gold
  • Ferarri Red
  • Blue

Custom colors are available too! All it takes is to remove the seat belts carefully from the car, pack them securely, mail them in and wait! The experts won’t take long at all to change the seat belt into a chosen color, OEM tags restitched and all.


Genesis Motors has had a brief history so far, but they’ve already achieved quite a lot. They constantly hit the top of the Vehicle Dependability Study, among other things. A great way to personalize a Genesis vehicle is with color seat belts.

Want custom made seat belts for your Genesis car? Reach out to Color Seat Belts today! We’ll re-stitch your OEM tags with a 24 hour turnaround and lifetime warranty.

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