As a luxury brand, Lexus is a top competitor among other carmakers such as BMW, Mercedes, and Audi. In certain areas, Lexus is the number one selling car in Japan. It was released in 1989 and became the number four selling luxury carmaker by 2005. Let us look at some facts that detail Lexus’s history as a competitive carmaker.
1. It is one of the Youngest Car Brands
Lexus is one of the youngest car brands in the world. It was introduced in 1989, and it is one of the first luxury carmakers to be created by a Japanese automaker. Toyota created the brand itself as a rival brand to luxury carmakers such as Mercedes, BMW, and Jaguar. Its competitors are not only luxury brands but also compact cars. Lexus is the number one brand in the US compact segment.
2. It is the First Non-German Carmaker to Enter the Luxury Segment
In the past, only German carmakers such as BMW, Mercedes, and Audi were the ones that were producing good-quality luxury cars. In the 80s, Japan was known for manufacturing high-quality, low-cost vehicles. They started moving into the luxury car segment as well. Lexus was the first Japanese car to enter the luxury segment.
3. It is the First Carmaker to Produce a Hybrid Car
Lexus is known for producing very fuel-efficient luxury cars. It has a reputation for producing hybrid vehicles. The brand first launched a hybrid car in 2000 for the first time in the world. It has continued to produce a few hybrid models in the US, Europe, and Japan.
4. There are Four Brands under the Lexus Brand Name
Lexus comprises four distinct brands: Toyota, Lexus, Scion, and Daihatsu. Toyota owns all of them and is owned by Toyota Motor Corporation. The Toyota brand is best known for its compact cars manufactured in Japan. The Daihatsu brand is a Japanese automaker that produces small vehicles sold in Japan and other parts of the world. The Scion brand produces entry-level cars, and the Lexus brand produces luxury cars. These brands are different from the Toyota brand but are under the same name.
5. Lexus is the Most Awarded Luxury Car Brand
Lexus is one of the most awarded luxury car brands in the world. It is the first mass-produced luxury car brand. It is thought to have the highest resale value. It was named after the founder, who was named Lexus. The brand also received awards in 2008, 2007, and 2006 as one of the best luxury car brands. It received the European Car of the Year award in 2006 and was also the first luxury car to have the title.
6. It Has a Close Relationship with the Toyota Brand
The Toyota brand is considered to be superior, and Lexus is deemed to be a luxury brand. Lexus is the brand sold in the US and Europe, while Toyota is mainly sold in Asia. Despite this, Lexus is considered the top-of-the-line brand of all Toyota products. They are sold in the same showrooms and in a similar way. In 2007, Lexus was officially recognized as a separate luxury brand under the Toyota brand.
The Bottom Line
Lexus is one of the most popular luxury car brands in the world. It was developed in the 80s as a luxury brand but was built to compete with Mercedes, BMW, and Jaguar. It has since then become one of the most popular luxury car brands globally, especially in Japan, the US, and Europe.
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